That goes so well with "Lovable raises $400M Series C"
And it could also be argued that "serving 60 million projects" and scaling from there is a different game requiring more than a few clicks in a vibecoding platform
I can't bring myself to be bullish or bearish in such broad strokes.
Over the years, I have met and worked with a number of people who were "non-technical", but who nonetheless built their own internal rough software tools with a cobbled-together combination of spreadsheets and SaaS services, connected by something like Zapier. They are a particular kind of person, but I would not call all of them them "technical". They are experienced in their business domain, are detail-oriented, and are persistent in making improvements by any means they could.
I have seen those people be supercharged by AI app builders like Replit and Lovable, even if I don't personally have a need for either.
This might be a matter of definitions: Is such a person "technical" because they value systematizing human processes and put effort into it? Or is such a person "non-technical" because they are not experienced in software engineering best practices, or programming in the conventional sense?
In addition to the nature of the user, I suspect the fulcrum that success and failure rests on for these kinds of apps and tools is long-term maintenance. How frequent? How involved? How breaking are the changes? On this topic, there is a quote I think about a lot (paraphrased, and I forget who said it, or I would credit them):
>AI app builders mean that anyone can experience the joy of building software, but also that they will experience the joy of maintaining software.
Doesn't matter how many Lovable clones there are. Everyone knows the name Lovable.
This caters to the overwhelming majority who cannot use tools like Claude Code or that prefer an all in one solution.
Open source models only help Lovable improve its own margins. They can stop paying the Anthropic or OpenAI tax and tailor the models to exactly their use case and UX.
And as a side note, what are people's thought on the best coding agent for frontend dev?
Disclaimer: I'm the founder and built the initial version for Lovable.
How many years of insane growth would it take to pay back $400M at this rate?
What. Is. Happening?!
$13.3B valuation? They mention Adidas, Nvidia, etc but their “favorite” use cases are toy apps inside smaller firms.
The play here has to be “our model of building companies via agent workflows and websites is the best” otherwise TAM numbers are just nutty. Smoke it while you got it I guess and congrats on the raise!
Last month I visited warehouse in Berlin.
People who work there(with no technical background) build over 15 lovable apps for themselves -> starting from checkin system, to very sophisticated dashboards.
Those were non technical people, and they did all with no engineers or IT.
Those apps they were using were better than 90% of internal apps I've seen in my career.
Seems lots of the market for tools like this is un-moat-able. Hopefully someone smarter than me shares their experience with that.
I don't know what's taking Anthropic, OpenAI, Google, Microsoft, even AWS to build deployments themselves. There are only a handful of reference architectures for vibe-coded apps.
A year ago they had 180k paying customers. If we generously put them all on biz at $50/mo that’s $9M/mo or $108M/yr. Pro gives half that. They say now they have $500M run rate. So 5x+ growth in a year? Nice.
I was confounded when many in my accelerator batch were using Lovable to string up demos when Claude Code would have done the same with much better controls. Thing is terminals, repos dont appeal to most.
That said, Replit, Lovable, Emergent are making hay till frontier labs dont release a wrapper agent app to do what they do.
Who are the users? What are the problems? And why would people pay for Lovable instead of Claude/OpenAI/Grok, etc.? Do they have something those companies don't,something that lets them get chosen vs the competition?
I'm very confused. I'm not saying the valuation doesn't make sense, but I have a hard time explaining it. The best answer I can come up with is that they're betting on people building apps without knowing how to code—that this alone will be enough to leverage LLMs and turn a profit, capturing a market that's scared away from tools like Claude Code.
And I assume they're not betting on the thing actually working. They're betting on people wanting to build an app and pouring money into it, hoping it'll eventually work—and on Lovable not getting eaten by CC-like tools, thanks to distribution and brand.
I used it in the past and it was terrible. Claude Code from scratch, or even a template tweaked via CC, was way better.
So the assumptions seem to be: - Lovable has data that delivers results people want and can't get otherwise. - Marketing, brand, and distribution are enough to keep users on Lovable, which under the hood just leverages normal LLMs guided in some smart way. - LLMs will get good enough to deliver fully working, enterprise-level products—and Lovable will be the frontend delivering that result
"When remixing a template, I agree to take responsibility over project security, compliance, data, and operations. The templates are provided for educational purposes and do not guarantee functionality or security out of the box."
With copy/paste disabled, so I had to type it out.
I rest my case, your honor.
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Update: Spent 2 more minutes - I cannot believe anyone invested a penny in this. It makes those other dozen failed web site editor things look very well made and thought out.
It makes Squarespace look like a good product!
I can't help but feel deep down somewhere inside though - boy.. $400M is so much money - whenever I see these kind of huge raises, I kind of wonder, how likely is it to fail when you have been granted such an enormous opportunity, plus all the other money they've raised.
This question isn't limited to Lovable of course.. but it's just.. wow.. it's so much runway... will they end up spending it wisely? I feel like a lot of companies end up spending this on scaling out sales, sales engineering, marketing, advertising, splinter/side efforts, tons of hiring/headcount expansion, global expansion, acquisitions... and this often makes the companies big, slow-moving behemoths, but does it really advance the core mission, technology, infra, etc.?
Will be interesting to see where this takes lovable. Congratulations to their team!
What I'm struggling to understand is that _someone_ is paying, right? $400M is probably a lot more than a fraction of what people spent on javascript CRUD apps before? It seems more like centralization than anything else to me? What am I missing?
I am less bullish on this idea that every peeps will have ideas for great things to build
He didn’t have the technical skills to know why it was a monstrosity, or how to prompt his way out of it.
For him a static site was a better choice, but apparently lovable will only use their own framework called “Tanstack Start”? You can’t get it to build you an AstroJS site.
I got him to switch to Cursor and he rebuilt the whole site with Astro and cloudflare pages in a couple of days. It’s now blazing fast.
Towards the end, after others had asked questions, the CEO asked how I was using AI and about the tools I was using. I mentioned using Claude Code to quickly build basic prototypes of my first few stabs to rule them in/out/iterate. I thought this was a pretty good answer in the situation—Claude Code was pretty new at the time, I really had been using it this way, and I thought it was good for a large meeting with a broad set of people where I probably can't get too detailed. I'm not sure she paid much attention, but followed up with "Do you know what Lovable is?" I hadn't. She said something along the lines of "I'm not sure exactly, but it seems to be what all the cool kids are using."
Anyways, afterward I looked it up, and I was kind of bummed because I felt I was using the more advanced method (for the situation), but the CEO didn't know it, and I likely came off as behind.
24 months later, their headcount ballooned, they are now more than 1'000.
Product keeps soft pivoting every few months and no single mediocre application built on lovable has gained any traction whatsoever, not that I've heard of it.
I ended up dropping it for a design guide from designer and then used Cursor to build an Astro site section by section instead of the whole page. The flexibility of having code to view and edit was way better than these black box programs.
Lovable funding is insane. And scary.
Gaining traction or having a large marketshare cannot be the USP.
"Excel is the second best tool for everything". While, from a technical POV, we can have a trillion billion objections to making anything in Excel. But it has brought down the cost/barrier of doing numbers based knowledge work - and have enabled more and broader experimentation. Sometimes an Excel sheet should have been a "real" app. No doubt about that.
When we observe someone use something, we have to assume that there's some "truth" in that demand. Lovable, and companies like it, have enabled someone to accomplish things that they couldn't before. That empowered group are now churning out half-baked stuff, that won't get used. And decent POCs that will become "real" apps.
... I challenge anyone who objects to Lovable, to give us the current status on their first web-app related project. My first 10 projects are either dead, or never got far enough to touch the internet. But some have stuck.
“An app to find dog friendly pubs”
Most of the ideas seemed more like a Google search than an app.
I have no doubt they are letting thousands of people write code faster than ever before, but what is that code worth and who would maintain it? Deploying an app is relatively expensive and time consuming vs just using the web or buying an app. Most people can’t be bothered to do that work (and rightly so) and most apps make very little money.
I expect this to be one of the casualties of the AI bubble, once people realise they didn’t really want to run a business based on their dream app.
Spacex even have multi model one
You probably need vertical integration to build real AI businesses; it feels like Silicon Valley forces new paradigms, while AI feels like something that can be bundled in with existing companies. Clouds are still the distribution, the pre AI enterpise domiance remains through bundling.
Maybe OpenAI can do something special by owning the whole stack?
- bolt is the best product out there. paste the same prompt and see for yourself