> I would think that Times fits the US State Dept better.
Any government communication should prioritise readability over “brand alignment”.
back
1 comments
The reason almost all books and newspapers use serif typefaces is exactly that: serifs help with readability. It could be argued that serifs help our eye by making each letter more unique, or it can be argued that our eyes have been trained since childhood to read serifs -- by almost all books and newspapers we've consumed. Whatever the cause and the consequence is, serif fonts have advantage on the readability front when we talk about printed communication.
Yes, but they are suboptimal on screens, unless the resolution is very high.
On screens every US government agency already uses sans-serif, as required by "Americans with Disabilities" act[0]. This is not in any way affected by neither previous change from TNR to Calibri, nor by this change from Calibri back to TNR.
[0] https://digital.gov/resources/an-introduction-to-typography