But the article has a big irony: the article accuses engineers of oversimplifying other disciplines and then does exactly that itself.
> "Data science was statistics with a cooler name"
The author mentions David Donoho's "50 Years of Data Science" but that work presents a much more complicated concept of data science: one with data exploration, transformation, computing, visualization, modeling, etc. Even the study of data-analysis practice itself.
Look at that XKCD he posted with it.
Horn took a nuance argument and converted it into the "human slop" formula mocked in the XKCD:
complicated subject = simple thing I already understand <new complicated thing> is really just <old familiar thing>
The cartoon is criticizing the same operation the article is doing. Maybe that is the joke?