I already answered this, but responding led me down a path to a better answer both for me, and our product. I said last week that we were working (at this+that) on building and maintaining a db of operating knowledge for companies. A crisper answer is that we're solving the problem of "unrecorded knowledge." Apparently 42% of things known by a company are only known by one employee and three of our key features are designed to help with this but I hadn't connected the dots. 1) task extraction 2) automatic contact updating and 3) the one I wrote about before: maintaining a company's operating knowledge or "brain"