I don't use AdSense because I think, "Why would anyone search for dating websites?" as dating is more like "as you go" kind of thing. Thanks for your advice regarding how I'm going to make money, I haven't really thought about that. I just keep on developing and spending ads (for growth) without thinking the other end.
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You should trial some adverts, hunches are great, but testing is relatively cheap these days and can make a big difference.
Always test your assumptions.