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(I can read it; and, I also like the anchors in the main nav.)

The pricing table seems a little silly, since most of the points are similar across all three price levels... It's a table for the table's sake, I guess.

Also, I personally think the pricing is fairly steep for what you're offering. I actually have an eenmansbedrijf and I spend very little time per year doing invoicing and taxes, let alone per month. Maybe you need different price differentiation, i.e. make it cheap for < 20 invoices / year. That would actually let me ease into it.

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The pricing is based on the length of the term that you want to pre-pay. If you pay monthly it's going to be be €19, if you pay yearly it's €190 - saving you 2 months of fees, if you pay for 2 years its €342 - saving you 6 months of fees. It's a standard pricing paradigm, but I do agree that this specific table doesn't really highlight the fact that it's the same PLAN for each price point. They should lay out this information differently so that you can see it's one plan and make it that there are discounts for pre-paying.

You're both right. Personally I hate it when I go to a restaurant and they ask me if I want some bread already, or when they ask me if I want ketchup with my fries. Yes, yes, yes, of course. Why they ask? Because when you get the bill, you see 50ct for the ketchup.

I don't like such an experience. This is exactly why I don't differentiate in functionality, but only in price based on the commitment. Our target customers are freelancers, our companies with at most two employees.

We only have one plan: THE AWESOME PLAN. Depending on how long you're willing to commit, you get a discount. I agree the table could point that out a little bit better.

It's not about what features are and aren't included.

You offer different plans to make one sound like a bargain, you offer an expensive one to make the others look relatively cheap and you offer a cheap one too. No-one chooses the cheapest wine.

It's a human psychology thing, nothing to do with features. If you aren't using this trick, you probably shouldn't present it like that as it's confusing.

You can use support levels instead or something to make an expensive premium plan if you want to take advantage of this marketing 'trick' that everyone else uses.

I offer a cheap plan for monthly payment (the product is very low margin, especially compared to the large players in the market where one would easily pay at least 75e per month for the same functionality), a small discount if you're willing to commit for one year, and even a bigger discount if you're willing to commit for two years.

In the beginning we need cash flow, cash is king. So we hope lots of people buy the 2-year-deal. We are not trying to trick anyone. And I want an easy product, not a complicated one with different kind of support levels etc. No, I target a very specific audience, where there is no room for feature differentiation, imho. But who knows, this is just my feeling right now, we might change the offers in the future.

My point was you're using a product display that is linked to a very specific marketing tactic without using the tactic. So it makes no sense.