I was going to say, presuming that they guarantee delivery $100 would be cheap to get an audience for a pitch of one form or another. Still, I suspect his Facebook account is at least monitored (if not primarily run by) his admin - which might blunt the utility.
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I would be highly surprised if he lets other people manage his Facebook account. He seems to firmly believe that the type of social interaction that facebook facilitates is the way of the future. By not using it himself, he would be admitting that maybe its just a waste of time... which is something that I doubt that he would let himself do.