The parts that matter are quite well run but the marketing side of things could apparently use some polish. For what it's worth this is simply a dev phone announcement and not meant to be a consumer device announcement.

I am quite excited for this not because FxOS will take over android/iOS but because it will give people a trusted organization behind their private data. This has less impact on the North American market but more in other countries that tend to value privacy.

This website is made by geeksphone, which Wikipedia says is a Spanish startup

http://en.wikipedia.org/wiki/GeeksPhone