That's an interesting reversal of the logic in the paper. I assumed that the programmers looking for the next cool languages were doing so in pursuit of novelty and not doing it for economic reasons. I wonder how you could empirically support one or the other hypothesis.
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Well, sadly, I basically have no idea on how to explore my thought here. Really, all I have are some platitudes. "Go where the money is," combined with "Don't go where everyone else is going."
So, yeah, I would be curious on how to support either hypothesis, as well. Best I could think would be to track job listings. While I think you will get a few folks doing things for the novelty and to make it work. I think the majority entering an industry are chasing the buck the last success made.