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Hmmm I dunno about this... "Don't wear a suit if everyone else is wearing jeans". I mean I understand the value of building a culture, but I just don't think the essence of culture lies in people's sense of style or what kind of clothes make them feel comfortable (ESPECIALLY during a job interview).

To me this is equal to a company whose culture places importance on the kind of shoes you wear to an interview. It's just not important... if you want to rise above the "big shop with an HR department" then don't follow the same rules.

I get that if someone doesn't conform to the "cool" trends set by the majority of the employees, and they don't have a closet full of sarcastic and/or slobby t-shirts that person will initially be judged and will have a hard time fitting in.. but if their personality and input rise above all that surface nonsense, then your "culture" is safe and that person is going to be a valuable member of the team.