I take it that you have to either be: quite special, or immensely well-funded, to apply for one of these gems?
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Both.
these names will be made available to registrants who not only reflect the core attributes of the .ORG domain but also reinforce the trust and value of the .ORG brand.
And if there's no price, you can't afford it.
I'm guessing my $50 offer for z.org to become a dedicated fan site for Jean Baptiste Emanuel Zorg won't fly then? Fuck it, submitted an application anyway.
Speaking of fly, does anyone want to sponsor me? I'd like to make a family friendly counterpart to http://dont-fuck-with-the-b.org/ to occasionally 'blog' (= post links I saw elsewhere) about bee colony collapse disorder, which I haven't gotten around to in years now, but will do soon; I feel that owning b.org would be just the thing to kick my motivation over the threshold. I think it also really meshes with the stated goal of strengthening the trust in .org domains, so please kindly consider my offer of you paying lots of money for me to have b.org. Thanks! ^^
> Really, I can own this?
> Yes, whether you are an individual with an idea to share, a small club organizing and motivating your members, or a large company conducting educational campaigns, these 1 or 2 character .ORG domain names will provide instant recognition - not to mention a short, easy-to-remember address to any mission.
The way they put it makes it sound like the best pitch wins, not necessarily the deepest pockets.
Edit: Just click/visit any of the domains to see this message.
...Better get to work then!
Yeah, somehow I don't think using l.h.o.o.q.org as a private joke is quite what they had in mind.