Costco is one of 2 companies I truly admire. Always looking for more. Anyone with other suggestions?
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Curious to who is the second? Penny for your thoughts?
I'd like to know too. Zappos? Just the first thought that came to mind. I don't know that much about them but I have heard good things.
It depends on what you admire them for.
For good treatment of people? Look up Semco.
For strong brand management? Look up Procter & Gamble.
For strong marketing? Look up Nike.
For great engineering? Look up Google.
Ones that are good at all of the above? Very rare!
In-n-Out Burger has a similar reputation. Privately held so it's hard to get info.