Don't mean to ad-homeniem, but this was written by Jordan Poulton - the Apprentice UK finalist that was ousted for failing to comply with the competition's rules (read: lying).
http://metro.co.uk/2013/07/10/the-apprentice-candidate-jorda...
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Ahaha that's brilliant. I always thought he stunk of a subset of the HN crowd (the make a lot of noise 'ideas man' caricature).
It's not completely ad-hom as he has no ability in coding-- either through degree or self learning (he teamed up with a coding founder for his idea, was clearly not technical).. which is somewhat relevant for this advert. Was this his idea on the Apprentice (12 week coding course) or did that fail? All the references I can find just mention the mess around it, not the actual business idea.
It was something to do with augmented reality IIRC. He was trying to get investment for a company in which he was neither a director or shareholder.