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Ask HN: Tips for marketing a *good* app?

by sarreph·13y ago·2 comments·view on hn ↗
Hi there,

I'm a student, and an iOS app developer; I've published a couple of apps in the past that have been mildly successful. However, nothing I've published has come close enough to making enough revenue to live off for when I leave college.

After improving my skills a lot over the last year or so, and teaming up with a designer, I think I may have an (in development) that could achieve some sort of success. However, I am aware that marketing and PR are key in the 'app game', and so I was wondering if anyone has any tips for marketing an app? (I'm not experienced in app marketing practice at all)

Thanks!

2 comments
Here are a few tips that I have found worked well

Bloggers: Reach out to bloggers who have reviewed similar apps and offer them a sneak peek before launch, if the app is solid they will write about it.

Ratings: Ask users if they are enjoying the app after 3 uses, if they say yes ask them to rate, if no ask them for feedback. This will capture bad feedback and push positive reviews

Cost: If it is a paid app consider making it a lower price for launch so it has a greater chance of trending

App screenshots: Show images of actual people using it, this spells out the use cases

Facebook, Facebook, Facebook. Don't listen to the haters. Nothing even comes close to the level of marketing Facebook can give you to your target audience...and it's cheap! Enough said