“Advertising is immoral, not because it is inherently insincere, manipulative, and intrusive, but because it is inefficient.” -James Oyle, Advertising Director
so efficient advertising is moral ...
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I suppose by definition efficient advertising only informs me about products I need and/or want when I want them. The result being the highest possible conversion rates and best customer experiences also ensuring that customers will rave about it.
Inefficient advertising takes advantage of law of large numbers low-cost spammy channels, inundating a large majority with crap they don't care about, wasting their time and even successfully selling people who don't want or like your product.
So in that sense it would seem to be more "moral".
>I suppose by definition efficient advertising only informs me about products I need and/or want when I want them.
efficient advertising vs privacy - big dilemma ...
efficient advertising => less privacy => immoral ?
http://www.pannone.com/media-centre/articles/ecommerce-artic...
You argument assumes inefficient advertising invades privacy less, which I'm not certain is true, or that an invasion of privacy is necessary to be efficient. Again since it wasn't really defined either way I suppose it's debatable what is meant by efficient or inefficient.
I would suggest that ideal advertising/marketing should have a viral or organically promoted component to it. I'm always going to be more likely to be interested in a product that someone I trust recommends or that I'm directly seeking rather than is being pushed to me. Efficient advertising would ideally be more passive rather than pushy and active and rely on and encourage organic promotion by having the right fit for the audience.
Still I'm just speculating what is meant here.