back
3 comments
I was thinking the opposite. They've taken the analogy too far (Kindle, Kindle Fire, Matchbook).

With the historical associations that come with "burning" and "books", I've always found the analogy awkward.

I'm pretty sure that the name "Kindle" and all of the following fire-related names are intentionally referencing book-burning.
Optimistically, the name connotes that Amazon will match, for a de minimis fee, a digital book with your physical purchase.
We should call Kindle fanboys Fire-starters.
Aside from the probably-subconsciously-desired association with Fahrenheit 451, Amazon did well with "Kindle" and "Fire" as well.

Of course, who the hell ever read any of Bradbury's books anyway?

Clever, but the fact that "Kindle X" can now mean either a hardware product (Paperwhite) or a service feature (MatchBook) is confusing.
"Kindle X" has meant both hardware and service for quite a while now. I own a few Kindle books, and have rented dozens from my library, but do not yet own a Kindle device.