I do think it's still underrepresented as an option, though that appears to be improving. Also, access to investment and radically cheaper startup costs have made this very difficult path just a little less difficult. I think it's an amazing time to start something, an amazing time to be an indy developer. I also think these early-stage laboratories will help replenish some of the SMBs America has lost on the street corners. Maybe the days where you can make a living as a local grocer are gone. But the days to make a living as an innovative, startup grocery delivery service are just beginning.
EDIT: It's timely that the post immediately under this one on the front page is "Pushed to the limit as a banking intern". Maybe it's just my nature, but I didn't work less in a corporate environment. I was just more disconnected to my work and the results. I didn't feel the same impact.