I'm mixed. Animation aside, some of the decorative formatting that has always made for beautiful print pieces really seems to get in the way on the web. Not sure I can explain why exactly. I was impressed by the effects (in a novelty, how'd-they-pull-that-off sort of way), but I can tell you this: I didn't read a word of the article. I was too busy playing with the animations. I think it's fair to say the content was upstaged.