There's an ars technica article [1] that dives deep into the early industry of video games and how Nintendo held such a tight -- almost monopolistic -- rein over its third parties. A very good read, and I found it very interesting how Nintendo did things then that there's no way would work in today's business.
[1] http://arstechnica.com/gaming/2013/07/time-to-feel-old-insid...