So it seems to me that friction is a pretty dicey thing to measure. It seems that friction is really a property of each of the two surfaces. For example, if we are measuring the friction between fingers and a smooth surface, you would notice that fingerprints reduce the friction. But what about the hand gripping a tree branch? Might not the friction be increased in that sort of surface-to-surface contact? Or hanging onto a hunk of the fur of a running buffalo for dear life?
Their approach seems to imply relatively smooth surfaces: "Because there are all the gaps between the fingerprints, what they do is reduce the contact area with the surface"
I am not seeing any reference to the fractal nature of surface-to-surface contact here.