Now this is what I don't get, because usually, that doesn't work. At all. I know from experience that imdb score is a much better predictor of how good a movie will be than a recommendation of a friend, who might have a completely different taste than me. Same with electronics - I know I can make a much more informed decision by doing my own research than most - if not all - people I know, but maybe I just don't know the right people?