To simply put, the server market has longed for a low power part for certain type of usage scenario. And Intel will soon has that covered.
I do know that in the datacenter we are colo'd, the vast majority of stuff hosted on the dedicated servers there could just as well be hosted on a $5 ARM board. A lot of companies hire complete servers for hosting a website which gets 2 visitors/month. This is also my experience as a long term devop (used to be fulltime, now parttime); servers I maintain, even clusters I maintain, can be hosted on a few $ ARM boards. They want dedicated because it gives them a sense of security and not being 'disturbed' by other sites so an ARM 'server' would suit well in that case. With the power consumption difference and bare metal costs, it's many $100s vs a few $10 per month for the client.
Edit: somewhere in my brain i thought I saw very cheap Atom servers and I did; http://www.ovh.nl/dedicated_servers/isgenoeg_2g.xml . Currently in the OVH sold out mode, but when they are back i'll try one to see how it holds up with one of those minimal sites.
ARM has the advantage in Smartphone and Tablet where there are no software compatibility concern, and it is working at 100s mW range. In Servers these two advantage disappeared.
I hope that'll change as you say because I love the price ;)
And Why would anyone want one when a Celeron or Pentium is only $20 bucks more expensive but perform a lot faster still?
IMO the Acer C720 chromebook is the best deal around currently; just put linux on it and replace the 16GB SSD with a larger one, performance should be even better than the 2010 MBA AFAICT.
Things are definitely starting to get very interesting though, I'll be keeping a close eye on devices released in the next 6mo.