This strategy was my only option. My BA is in Psychology and my MS is in Finance. I'm 29 and I spent the last 8 years in the Marine Corps (just got out in October as a Captain). I had no technical background, but on my last 12-month deployment to Afghanistan (returned in April 2013) I spent my free time building the first version on a $300 duct-taped laptop while teaching myself to code. For me it was a mental escape. I was on a small Marine advisor team living with Afghans. So sure, it's not revolutionary, but I did the best I could with what I had. And to this day I'm still a self-funded single founder and my costs are so low that even if I never got another customer I can stay alive indefinitely. I even have investment and acquisition interest from some companies in the space. Luckily I'm in the financial position to turn it down to keep focusing on my long-term vision.
When I started working on this in early 2012 I never imagined it'd be this hard, but I also never imagined I'd get this far. Even two years later I absolutely love it every day. I'm still passionate about the industry and have massive plans for the future. I want to change the way small businesses work and how they use websites. And look how it all started, just some dumb Marine that had an idea in 2012 a few weeks before deploying to Afghanistan for a year.