Have you seen girls playing with kids? Would you say it's “over the top” when some of them act in a similar way doing so? When a girl plays with a kid in such a way, does it “reinforce some gender stereotype”?
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What KeyFrame said. Even if the video were intended to be viewed by children, her body language and behaviour would still be a bit over the top, and as it is,the intended audience is people donating to Kickstarter. So yeah, I think it reinforces gender stereotypes. Which, I mean, I'm unsure if it's a good or a bad thing, but, well, shrug.
It would make sense if there was a kid in the video as well.