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I'm doing http://justaddcontent.com solo and self-funded. It turned into a bigger project that I anticipated, especially for my first product.

I started working on it full-time in October. It started as a hobby project about two years ago. It took particularly long because I have a non-technical, military background and had to teach myself to code, design, write copy, marketing, etc. It's been a fun challenge.

I still work on it 12-14hrs a day on average, but I still love it and I love the problem I'm solving. The last few months I started focusing on product again and my customers absolutely love it, which is awesome. Now I'm turning my attention back to marketing.

Like the other guys, I'm not making millions yet, but I'm 100% self-funded and in no danger of running out of money. I continue to put 100% of what I make back in the business after my essentials.

I'm not sure when I'll start hiring, but I have some pretty major plans that I'll need help executing. It's just one of those things where it'll completely change the game, but it'll also change the dynamic of the business.

8 comments

Well done! I don't need a business website, but I felt a slight urge to give you my money after reading the value proposition. I especially liked the "what we do vs what you do" part.

Thanks, that really means a lot. Over the last few months I've been working hard to refine it. I feel like I'm finally getting there.

What technical skills did you end up teaching yourself (if you don't mind answering)?

I was reading the about page, fast skimming, and thought for a moment you flew the FA-18. Nope, just your awesome wife!

In looking over your site, it might be valuable to add a blog, where you write about the needs of small businesses regarding hosting (what's new, what's coming, etc). Can be a great way to build some extra traffic, and authority.

Everything. My BA is in Psychology, my MS is in Finance, and I spent the last 8 years in the Marine Corps (joined right after college) so I had no experience with programming, design, product development or anything like that.

In grad school I built a website for my thesis (2010) and fell in love with web development. I originally wrote it in HTML, but became cumbersome updating menus on every page, so I 'discovered' PHP includes, which was like inventing the wheel for me. From there I started playing with different web development frameworks and doing more advanced stuff. I really just fell in love with web development even though I sucked at it (particularly because I'm color blind, figure that one out).

It was fun to see my skills evolve. I still have a long ways to go, but as I iterate I see my own progress. Since I've worked on it alone it's like a journey of self-discovery.

Yeah, my wife is awesome. I surprised her in when I told her I wanted to leave the Marine Corps to turn my hobby project into a business, but she was totally supportive once she saw how passionate I was about it...really can't ask for more than that. She also works 12-14hrs a day and we don't have any kids, so it's perfect.

I agree, you're absolutely right about the blog. I've been 'meaning' to do it for the last few months and I'm finally getting around to it. The blog should be up in the next week or so.

Really love how you layout the "What We Do" vs. "What You Do" - Strong selling point, visually appealing, and pretty unique.

Thanks, I really appreciate that. I'm actually pretty self-conscious about the design because I don't have a design background and I'm color blind. Every time I use new colors (which isn't often) I have to send them to my wife to let me know if they look ok. It's a real pain in the ass, but whatever, I love the work.

The entire page is very professional, good CTAs, easy to understand. I'm even more impressed now that you say you did it yourself and don't have a design background.

When you say, "built on the same platform trusted by Ford, NFL, Sony, eBay, CNN," do you mean they use the same backend technology, or that they're actually customers of yours?

The same backend technology. Most of my customers are small businesses or marketing departments in larger businesses.

He means WordPress.

Sounds like an amazing journey. Congrats on all the hard work.

Thank you!

It totally was, and it continues to be. I built the beta in my free time when I came off missions on my last 12-month deployment to Afghanistan (returned April 2013). When I deployed in April 2012 I didn't know anything about tech. I listened to podcasts (I downloaded hundreds before deploying, mostly Mixergy) when I worked out (still do) and read a lot of business books.

I feel like I still have a lot to learn, but I've come a long way in the last two years. It's been one hell of a ride, I'm just happy I'm still enjoying it. Don't tell my customers, but I'd do this for free I love it so much haha.

Nice.

How do you market this stuff? How are you getting customers?

If you don't mind, can you share some stuff on the revenue numbers and what your experience has been from conversations with customers?

Is there a way we could chat up?

Checked out the site a bit, looks good. Also good domain name :)

Thanks! I picked up the domain name for around $150, which I actually thought was expensive at the time. The .org and .net versions were available, thankfully.

>> This website is protected and guaranteed secure by a 100% hacker free security guarantee. This guarantee ensures that this website was scanned and deemed free from of any phishing scams, exploits, or malware that could infect your computer and jeopardize your safety.

So you're selling snake-oil too?

I don't believe so. All websites are scanned regularly.

There's no way to make a website completely hack-proof, so the guarantee means that any security related issues (hacking, malware, etc.) will be fixed at no cost to the customer.

In doing customer development I was surprised to learn how many small businesses had experience with hacking or had security as a primary concern. Website cleanup typically costs a couple hundred dollars on the low-end, so the guarantee provides peace of mind. It's a bit expensive on our end, but it's just an incentive to do an even better job.

Would you call that selling snake-oil? If so, let me know (my contact info is in my profile). I'm not a security expert, but I do hire them and believe the security guarantee is accurate. Please contact me if you disagree or I can improve it, I take this pretty seriously. Thanks for bringing it up, that's why I love posting here.

I think it's in the same spirit as a 100% update SLA or a 100% satisfaction guarantee

Exactly! From the beginning I considered this an essential feature of a business website that the budget website builders didn't offer. So after putting it together, why not offer it as a key feature/differentiator? We'll see if it helps over the next few months.