I don't speak a word and felt quite lost in Moscow (Even in Moscow! English doesn't help! It took me twenty minutes to get out of the subway station, I always ended up at some other subway line... after that experience I quickly learned what "entry" and "exit" look like).
But! Walking past a Lufthansa ad and just playfully trying to decipher the letters was fun!
So I pronounced it, letter after letter, all separate, since I still needed to think about every letter, having just learned the cyrillic alphabet days earlier.
Okay. But what could it mean? Let's pronounce it as a word.
"Stewardess". I kid you not. I could actually read quite a few things. "McDonalds", "Subway", "Hemingway Bar".
I felt like the king of the world. :-)