Oh wow, what if someone in the negatively influenced group committed suicide? It would be unlikely that the tinkering actually caused the suicide, but the media would probably jump to this conclusion quickly.
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Or flip it around - what if the next time Facebook sees you post 5 negative things in a row, it decides to positively skew what it shows you? i.e. trying to cheer up depressed people and stop suicide. It's creepy, eh?
Both sides are really creepy. A possible benefit of this experiment is gaining more insight into detecting whether people are happy or sad. Advertisers might soon be able to adapt their ads to a user's mood, thereby reinforcing the artificial connection between the company and the user. Users will feel like the brand really understands them.
That's pretty damn creepy too.