Me as well.
The really big argument for me was: laypeople just expect the "www". Losing it means having to repeat and explain things. It's just not worth it.
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That particular problem has an easy technical solution. Just serve a redirect from the one you don't want to use to the one you do. Users can still type whatever the heck they want. You still have a canonical single version for SEO purposes.
I have had people ask where the "www" went and what that means.
The technical "solution" is only half the story. You break people's expectations, you get questions.
Do the redirect always the other way. People understand when the www appears that you have done something to help them.