Not sure what the strategy is though - are they afraid to loose developer mindshare to Atmel / TI? Are they hoping that their chips will power the next kickstarter success?
My 5 cents: at least they are a player now, and the CC3200 has a competitor.
Issues:
- for battery-powered projects, its a bit large
- 1.8V logic level is nice for energy consumption, but its really hard to source components for that, and level shifters are annoying
- price is a tad bit high, though adequate for its performance