You are probably right.
It is impossible to tell until you have held the device in your hand.
The presentation however was awful.
Jobs took a very complex phone/internet/music playing device and made it seem very simple. I can still remember his three selling points. Its a phone. Its an internet device. It plays music.
These guys took something that should be simple, and made it appear complex. It is a fitness tracker... And something about apps that look like a pimply teenager.
I think they designed that presentation by committee.
This does not bode well.