I have to say though, when you are a german couple, have a double income with no children/no pets, its not that hard to find something. I don't envy the rest though!
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Wish I knew it when I was moving to Munich 6 months ago. Sounds like a tough job, some of those sites aren't structured very well. I thought about automating it too, but it seemed like too much hassle back then.
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One of our biggest challenges is making the service known. The problem is real estate is a low frequency category. When you are searching, you care a lot, when you aren't you couldn't care less. As a result, even if we do a great job, once you find a place you gone.
We've been doing it for many years and have tried many things, but if anyone has further suggestions always happy to learn.
I imagine, real estate keywords are probably very expensive. Also, I have an ad blocker.
In cities like Munich, speed is very important - is your search real-time or at least near rt? If so, I'd advertise that. I need to be sure I'm not missing any offerings, and that they aren't slower to show than when going to the 'real' site.
Ha! Unfortunately nothing about the real estate industry is real time.
We do the best we can and push our partners to do the same. Over the years it is getting better, but it is not close to what consumers want.
That said, speed is a much bigger issue in some markets (rentals in cities like Munich) and much less in others (buying a house out in a village).