This is different from pursuing a startup because you are allowed to make use of massive resources and whatever IP the company has accumulated.
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So basically something like the classic Bell Labs, Xerox PARC, etc. environment? But you have to make money, not innovation? If that's what you mean, no thanks...
This would not be a research lab. The goal is to create something that makes money not publications necessarily. You can try to do something really novel just as long as it ends up making money.