I intentionally omitted that information. I wasn't commenting on the article to promote my business, so I left out the specifics of what I do in favor of focusing on the article and the industry. But I don't see much harm in adding that I make Bavarian soft pretzels and a couple of other soft-pretzel products. I had the good fortune to train under a German chef whose pretzel recipe is what I use.

From that, I'll note that my strict focus on soft pretzels is another thing I learned from following tech industries. That is, do something really, really well. Don't try to do too much or be all things to all people. People I meet often seem surprised when they learn I only do pretzel products. I tell them I'm not out to become a bakery—randomly making cupcakes for someone's child's birthday, decorating cookies for some other random order, etc.

People then often say that what I do is very simple (in the basic sense, not in the easy-to-do sense). I tell them it's focused.

For me, less is more. Much more.