There is a very large difference between building complex tunnels and a simple hole in the ground. The cost for drilling a straight exploratory/mining hole was 10 Million/km in the 70's and 80's[0]. I can easily imagine this being cheaper by a factor of 2-5 with current advances. Not to mention this concept has a lot of synergy with mining companies.
[0] http://facstaff.gpc.edu/~pgore/geology/geo101/interior.htm