'If the customers IP address and billing address conflict you are going to have to halt the purchase unless ...'.
So how do I, as a customer, go about buying something online while not at home? The 'unless' doesn't appear to unravel the mystery.
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You can buy from a non-EU company just fine.
But other than that, there are other allowed bits of information to proof country of consumption, it's just going to be a pain to implement in your check-out process :-/
Well, only if they are breaking EU member state laws. As of 2003 non-EU companies need to charge VAT also.
Certainly, but I doubt it's very enforcable.
Thanks! Your first sentence says it (almost) all.