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From that post: Jabber and XMPP were full of promise, sure — if you bought into the “let’s build decentralized, interoperable services” Kool-Aid.

I think that article makes a lot of good points, but I am not sure why the author takes such a negative attitude towards that Jabber/XMPP "Kool-Aid". If successful, essentially all the other issues they complain about would be solved. You would not need to worry about iMessage grabbing your phone number or WhatsApp selling your contacts' information. With Off-the-Record messaging, you would have secure chats. The open standard would enable different clients with different features, some of which would undoubtably be battery life and data plan friendly.

I think they just mean that most people simply don't care about the decentralized and interoperable check boxes. They use the apps their friends use.