Yeah, I came in here to say that in my world "dogfooding" means using your own application during development. To eat your own dog food.
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I agree as well on that definition. Which is what brought me to start reading the article since I was really curious to know how Microsoft engineers using Sidekicks could have caused any issue.
That's what came to mind for me as well, though I've never heard the term "dogfooding" before, just "eating our own dogfood" or something along those lines.