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This concept is interesting. Haven't tried it out yet but will be interested to see what kinda of activities I get on here.

If your friends aren't on there then you're basically showing your stuff to everyone? So these new people might become your friends... If they do become your friends, does that mean you filter them out as well?

Would love to hear the thought behind this ;)

Yes, your posts get shared to everyone but your friends. If you have friends of friends on the service, you will see a feed of just that group.

We currently use Facebook to build the social graph so if you become friends on Facebook, that person would be filtered out. Later, we plan on supplementing this with the address book as well.

Why not 'Sharing things anonymously'? Giving user a secret pen name or internet username to publish post.
I don't get it. If you're friends don't see what you post, why have the friends then?
Your friends list tells us who we shouldn't show your posts to.

I came up with this concept because I noticed I was getting satisfaction from receiving likes on my posts but was sharing less and less because I didn't want my friends thinking, "yet another food photo."

So this is like a facebook app? Or you can use it independently without facebook?
It's currently a Facebook app but we plan to offer other avenues of registration soon.
very unique concept. I like the idea
Thank you for the feedback!