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I saw an incredible banner ad the other day:
"Click on these features to upgrade this Honda Civic" (picture of honda + some words to click on)
Each time you clicked a feature the Civic was being upgraded & transformed into a VW Rabbit.
It was GREAT!
Try something like http://listengame.org but with ads instead of music.
You're right. There was a common 'punch the monkey/president' banner ad a few years ago - I think it was successful.