Maybe, just maybe, they don't care about "companies" adopting it. The history is "When the company was closed during 2013, the entire code base was open sourced and released as GPL. A small community started around the project to continue the development."

So I guess their point might be that you don't depend on a company to run your own home automation. Because when the company goes down (or get bought, or "pivot"), you are not stuck.

Assume that if you can't run it yourself, a) you are not the audience b) there are competing products where you are not in charge.