This extended TLDs are the biggest scam ICANN ever pulled. Huge money grab for companies to buy more to defend their brands.
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And before someone says you're wrong: if it wasn't a scam and if it was a genuine effort to expand the available domain name space, those would be different domain names, rolled out in a different manner, in a different time frame.
What they are doing is perfect for driving up prices through hype and corporate anxiety. It benefits squatters more than anyone else. I am not even sure this benefits large corporations. But public at large - definitely not. What is the public benefit of having somename.app instead of somename.app.com? Does it justify $25M pricetag?
What percentage of companies are dumb enough to buy domains on these new tlds purely "to defend their brands"? Is Walmart going to buy "walmart.diamonds" and "walmart.condos"? I doubt it, but whatever, I'm not sad that there is a new tax on corporate stupidity.
I think the parent speaks about stuff like microsoft.app. (Which, IMO, should be .apps, plural.)
.apps, plural.
Seems like a perfectly cromulent TLD. b^) One of Google's competitors should file with ICANN right away!
Systems where new resources can be created out of thin air for a relatively low cost are eminently corruptible. It's a license to print money.