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But we can never imagine what's next. When they said, "What's the worst that could happen to IBM?" No one would have been taken seriously if they said, "A tiny little computer that sits on your desk."

Google is king of search as it's done now. I've personally seen a startup that can do a very new type of search. Who knows if this will be the "little computer that sits on your desk" but what we do know is that something is most certain to come along.

Disruption is never "if", it's always "when".

1 comments

* When they said, "What's the worst that could happen to IBM?" No one would have been taken seriously if they said, "A tiny little computer that sits on your desk."*

What if they had said: "A change in the market that they fail to adequately forsee and plan for"? That's what will kill Google too.

And with all the technologies and companies that are gunning for them, how can they possibly "adequately foresee and plan for" the one which will be their successor?

So in other words, the main poster's question is a bit like saying, "What's the worst illness I'll get this Winter? I don't see anyone I could catch the flu from."