I agree, Apple is the perfect fit for something like that. They've always taken "boring" hardware and made it a fashion/status statement. They've done this with PCs, phones, music players and now headphones.
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Hey, but apple computers have a great operating system and they do perform very well.
Now read about the comparison of beats with other headphones - or listen yourself - and tell me where the match is?
While Apple stuff has become a fashion statement, it also performs. Apple products look good because they are very well designed and made. Beats on the other hand don't perform, at least not sound quality wise. And they are certainly not very well made. Carefully designed, this may be true.
The better comparison for beats would be H&M (or Zara, or Mango or whatever is fashionable now). Cheap fashion that attracts easily, to throw away.
Is that really true though? From what I gather Beats are a step up from most headphones non-audiophiles traditionally use, and generally on par with headphones of around 80 bucks. Which is definitely better than kind of earbuds/headphones I and most people tend(ed) to buy who don't really think about this kind of stuff.
I think the comparison with Apple makes sense, looking at it that way. As a 'technophile' I used to pay more for my laptop (Dell, at that point) than most people around me. They would work on really crappy laptops, curse how slow or loud or hot they were, but stick with them and not spend a premium on something better. Apple changed that, and made it 'fashionable' to spend a bit more to get, at the very least, a mid-range laptop. Those who did get one understood the benefits after the fact. Beats are similar. They might not be 'great' to audiophiles, or worth their money, relatively, but for many people they are the first experience of, at least, decent sound.
Oddly though, Beats are nowhere near cheap!
For the daft money they throw at headphones with an inline EQ, they could get some great Beyerdynamic headphones that sound brilliant.
Fashion over functionality.
EDIT: Yep, I missed the point! Functionality = fashion. You can clearly tell I am not fashionable.
You're completely missing the point. Fashion is the functionality.
You nailed it: for beats, fashion is the functionality indeed.
Beyerdynamic headphones are chunky, resilient, and you can buy spare parts and effectively replace the whole headset piece by piece. But they are not ergonomic for city walking/metro/bus/train. Lots of trailing bits of metal &c depending on model. And many models are high impedance (200 Ohm/400 Ohm) so less useful for portable devices with limited voltage swing.
So my point is: not just fashion. Suitability for job as well.
"Oddly though, Beats are nowhere near cheap!"
Point taken. True. Select an expensive fashion company instead.
Hehe yeah, was worried my comment would come off like that, not what I meant. Apple products of course perform very well, but they also share that fashion and design edge that these headphones seem to have.