Item — HN Reader

They're an incredibly innovative company. As an innovative company they try out lots of different ideas. Most of those ideas are going to be relegated to the dustbin. But the ones that work can turn into billion dollar businesses.

Using car boots for delivery might not work with a single manufacturer, but it might work for all manufacturers. It might also work more effectively with driverless cars. Either way it's an experiment to push the boundaries of what can make their supply chain more efficient.

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R&D, PR, and not paying taxes. The weird ideas don't really have to work out for Amazon at least for now. There is also internal knowledge and data being cultivated related to these 'flops.' As someone suggested (can't recall who), sometimes a company like Apple starts developing something internally so when they do an acquisition they have a pretty good idea on the model and have an existing team to integrate with. Unlike Apple, Amazon is choosing to put these stories in the news.

"sometimes a company like Apple starts developing something internally so when they do an acquisition they have a pretty good idea on the model and have an existing team to integrate with"

Believe it or not they do that at GoDaddy too.