Shills & astroturfing is a very common -and old i might say- Microsoft tactic.
Hint: http://www.pcworld.com/article/2365060/microsoft-caught-astr...
#Reputation_management
Hint: http://www.pcworld.com/article/2365060/microsoft-caught-astr...
#Reputation_management
The good news is that the corporations who do it have to keep a lot of it secret so it's hard for all of them to align their interests and they end up competing with each other.