Apple claims 12.5% longer life (from 8 to 9 hours) with only a 4.7% larger battery (95 Wh to 99.5 Wh), and without moving to Broadwell processors like in the 13" rMBP which we know are a big part of its battery life improvement.
So is this 15" rMBP battery life improvement software-driven or new hardware throttling or just wishful thinking? The video card and SSD have changed, but doesn't a full hour of battery life improvement seem optimistic? I guess reviews will expose the truth soon enough...