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Another article compares NYT methodology with other compilations: http://fourhourworkweek.com/2012/08/17/amazon-monthly-100/
There is an attorney here in Orlando that will get you on the list for a fee. It's pretty gross.
I've read there are several services that will do this for less than $100K, plus you can get all the books they bought at the appropriate stores. Suspect this when a book is on the list for only one week.
(2012)